Translate Website and Why?
Translate Website and Why? It is easier than ever to extend your business internationally, and reach new foreign markets. There is no better way to bring your business to a new market than to get your website translated. Your website is one of your key assets in terms of online networking and the most relevant means of communication.
1. Attaining a Wider Audience Overseas
English is no longer enough in today’s interconnected and multicultural world. Much of the online content is still written in English, although the language is ranked 3rd of all languages in terms of the largest number of native speakers.
Nonetheless, when breaking stats down to Internet users, English holds the top spot among the most widely spoken languages.
In 2015, 25 languages had to be sponsored to hit 90 per cent of the entire Internet population in their native language. By 2020, a website would need 48 languages to be located in the same proportion of the global Internet population
While you may now be serving local or national markets, there are still high potential areas waiting to be reached. Translation of the website is the secret to reaching those markets. Translate Website and Why?
2. Data From Your Website Indicates Translation
Virtually every website uses a monitoring or analytics tool like Google Analytics nowadays. Such tools send you insightful data and demonstrate where your visitors are mainly from. They also state which languages they use to browse your website. This data can clearly indicate new languages you need to support in order to best meet your visitors’ needs. Translate Website and Why?
3. Gaining Confidence From Consumers
According to the German industry service, 81% of users would not return to the website if they have bad experiences. Localization adapts a website to local languages and cultural contexts, making it easier for users to access content and find what they are actually searching for. Essential to building faith in the anonymous online environment is an immaculate user experience as well as knowing the language.
4. Develop Your SEO Plan
In short: SEO is what attracts visitors to your website. Moreover, Google uses keywords and metadata among other ranking criteria to rate websites in the search results pages. Translating your website as well as keywords and all meta information increases changes to be ranked and comes along with a broader range of keywords that you target. Translate Website and Why?
5. Reinforce Your Brands Image
First impressions matter in real life and online too. So, your website is one of the key assets the company has to connect with tourists and potential customers. Hence, your website’s first impression will remain in the heads of your guests. Adapting your website by localization to the needs of the local customers and cultural intricacies would lead to a better understanding of your brand. The money you spend in projects involving localization and translation is an investment in customer experience and the development of partnerships with potential clients. Translate Website and Why?
